Lovely Apps ("we," "us," or "our") operates Lovely Sections, a Shopify application that provides premium theme sections to Shopify store owners ("the App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you install and use our App.
By installing or using Lovely Sections, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
1.1 Information Collected Through Shopify
When you install Lovely Sections, we access certain information from your Shopify store through Shopify's API, including:
- Store Information: Shop name, shop domain, Shopify plan, and store locale
- Account Information: Store owner name and email address
- Theme Information: Current theme ID and theme name
- Installation Data: Timestamp of installation and subscription status (trial, active, or cancelled)
1.2 Information You Provide Directly
We may collect information you voluntarily provide, such as:
- Communications when you contact our support team
- Feedback, feature requests, or bug reports
- Survey responses
1.3 Automatically Collected Information
When you access our App, we may automatically collect:
- App usage data and interaction logs
- Error logs and diagnostic information
- Browser type and device information
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the App - Performance of contract
- To process your subscription and billing - Performance of contract
- To communicate with you about updates, support, and service-related matters - Legitimate interest
- To send product announcements and feature updates - With your consent
- To detect, prevent, and address technical issues or security vulnerabilities - Legitimate interest
- To comply with legal obligations - Legal obligation
3. Data Storage and Security
3.1 Where We Store Your Data
Your data is stored on secure cloud infrastructure. We utilize industry-standard security measures, including:
- Encryption of data at rest and in transit (TLS/SSL)
- Access controls and authentication mechanisms
- Regular security assessments
3.2 Data Retention
We retain your information for as long as your account is active or as needed to provide you with the App. Specifically:
- Active accounts: Data is retained for the duration of your subscription
- Cancelled accounts: Data is retained for up to 90 days to facilitate potential reactivation, after which it is deleted
- Support communications: Retained for up to 2 years for quality assurance and legal purposes
You may request deletion of your data at any time by contacting us.
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
4.1 Service Providers
We engage trusted third-party service providers to perform functions on our behalf, including:
- Shopify: Hosts the App and processes installation/authentication
- Payment processors: To handle subscription billing
- Cloud hosting providers: To store and process data securely
- Analytics services: To understand App usage and improve performance
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government inquiries.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
5. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
5.1 For All Users
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Data Portability: Request a copy of your data in a portable format
5.2 For European Economic Area (EEA) and UK Residents
Under the General Data Protection Regulation (GDPR) and UK GDPR, you also have the right to:
- Object to processing based on legitimate interests
- Restrict processing of your personal information
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with your local data protection authority
5.3 For California Residents
Under the California Consumer Privacy Act (CCPA), you have the right to:
- Know what personal information is collected, used, and disclosed
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
To exercise any of these rights, please contact us at hello@lovelyapps.org.
6. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. When we transfer personal information from the EEA, UK, or Switzerland, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Transfers to countries with adequate data protection laws
7. Children's Privacy
Lovely Sections is designed for use by Shopify merchants and is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.
8. Third-Party Links
The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated Privacy Policy with a new "Last Updated" date
- Sending an email notification to the address associated with your account (for significant changes)
Your continued use of the App after any changes indicates your acceptance of the updated Privacy Policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Lovely Apps
Email: hello@lovelyapps.org
We will respond to your inquiry within 30 days.
This Privacy Policy is effective as of January 31, 2026.